- Android Apple AT&T blogging browsers Chrome Cloud Computing cyanogenmod Facebook Firefox firefox 4 Flock Flock Browser FroYo Future gmail Google Google Docs IE9 iOS iPhone media utility MICROSOFT Mobile mp3 mp4 music nexus one nintendo nokia PC psp Samsung smartphone Social Networking Sony support symbian tab apps tab candy tab sets Twitter video Windows windows 7 phone
Archives
- January 2011 (1)
- November 2010 (1)
- October 2010 (4)
- September 2010 (16)
- August 2010 (17)
Copyright © 2010 Madbohem
Microsoft, Mobile Will Do Not Die
It is a behemoth, a landmark company in the world of technology, but even though it dominates on the desktop, without a successful mobile platform it will become an endangered species. Personal computing is moving from the desk into our pockets. While desktops are not dying off anytime soon, reality is setting in and savvy companies, like Apple and Google, have already gained market share into generation of personal computing.
Smartphones, and their tablet counter parts, have already upended mobile strategies. There are plenty of people who still have wireless phones without the smart, but it is technology right up there with the calculator watch. The competition is a synthesis of what once was two very different markets, although phones with PDA capabilities have been around for quite some time, it is this convergence which makes it so vital for Microsoft to produce a winner in the world of smartphones.
Yes, Microsoft is ramping up to release Windows 7 Phone. Fortunately, the company has deep ties with both hardware manufactures and developers, which gives it a chance on grabbing market share. However, an effective mobile strategy goes beyond just an OS slapped together with some hardware. This is not the 1990′s and there are several solid platforms out there, and consumers today are better informed about their choices. Meaning Microsoft, no matter what it offers, has little chance on dominating the way it has on the desktop.
But those watching the software giant have noted its mishaps in the mobile arena. Recently, pointing out the release and quick death of the Kin. Sure, Microsoft might just be getting focused, yet it could be a sign it has no real idea on how to proceed in a mission critical market.
Fortunately, there is time and Microsoft has deep pockets. iPhones and Androids will be clogging the marketplace right alongside the billions of dollars used to get Windows 7 Phone into the hands of consumers. Ultimately it is all about developers, the companies unable to convince them to support their platform will wind up dead, just ask Palm.